Most new product landing pages suck because they miss out on opportunities to learn more from people. Your page can articulate a great value proposition with clear benefits, strong credibility, clean design, and the perfect call to action but it’s lacking if all you’re doing is capturing a stranger’s email. How much can you really learn from an email address?
I believe the perfect landing page for a new product is somewhere between a single field form and a survey. No one likes answering a ton of questions but that doesn’t mean all you should ask for is an email address.
So how can you improve your next landing page? Here’s my approach: