Archive for the ‘ tools ’ Category

Metrics Showdown: Mixpanel v. KISSmetrics v. Google Analytics

NOTE: This post describes Mixpanel, KISSmetrics, and Google Analytics as I used them in Spring and Summer 2010. At least Mixpanel has changed substantially since then. I’m planning to do an updated post.

If you’re building a new web app, you’d rather focus on the app instead of building complex data collection tools. You need a metrics solution along the lines of Mixpanel, KISSmetrics, or Google Analytics. But which should you use and why?

I evaluated Mixpanel, KISSmetrics, and Google Analytics with an early prototype of Slipstream, a new web-based Twitter client. I had previously built my own tool for collecting and reviewing user data but thought that I could save time using an existing solution. I picked these three tools because they were the main metrics tools I had heard of. I used most of the client-side features of all three tools.

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